Information Marketing does NOT start with a website, nor a domain name, nor upon acquiring a hosting service. Information Marketing online starts way before all those. It starts in your mind.
The common mistake is that people are in so much of a hurry to earn from the Internet and with Information products that they immediately start building sites and generating traffic without having a business message to convey.
And why is that?
It?s because they don?t have a product to sell, nothing to inform.? Worse, without an idea of what to sell, their strategies lose focus.? Their sites will just look like a hodgepodge of garbage that visitors will stay away from.
PRODUCT CREATION: The very first step in establishing a profitable Information Marketing online venture is product creation.? And product creation is a process that will transpire in your mind. Here are some simple steps to take in formulating a product that you can really sell:
1.Know what you can do.? If you know how to do your own research and write in a clever and informative way, then you might want to consider information products like e-books, special reports, or articles.? If you have a gift for creative programming, then you might want to consider selling software or scripts.? If you know that you can establish contacts with wholesalers of prime goods, then you might want to consider reselling them for profit online.? The possibilities are endless, limited only by what you?re capable of.
2. Know what people want.? Do a market research.? If you?re targeting online trends, use google keyword tool and try to do a manual search of words that are related to a certain industry.? For example, you wish to come up with a product that would cater to dog owners, type the word ?dog? on google keyword tool and it will show you how many searches were made about the particular word in recent months.? More importantly, google keyword tool will show you the stats of relevant search phrases that contain your chosen word.? The more number of searches there are, the bigger that market is.
3. Know your possible competition.? After choosing a particular market, manually do a search for it in any of the search engines available.? Study the results.? Are there many sites that are catering to the same market?? Will you be able to compete with them by offering better products and/or a better price?
So basically, a potentially profitable product should have the following requisites:
? You will be capable of producing and delivering it with efficiency
? There is a viable market for it
? There is minimal competition for the said market
The problem that most people have is that they don?t believe in themselves.? They have no idea about what they could come up with. If you?re one these people, you must keep in mind a very simple fact: Everything is a product. yes, think about about it. You just have to choose one which you could sell efficiently.? And you must learn how to sell it.
Visit out Information Marketing Blog for more information.
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Source: http://www.mobile-mms.com/mobile-mms/174
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