A dedicated server is a must if you want more resources than what is offered by a shared hosting account, or even if you want to run an application which cannot be run on it. A dedicated server can also be upgraded to, if you need a good and a powerful solution for hosting many websites.
Most people who intend to start an online business are unaware about the web hosting packages available in the market. Though purchasing a package depends on the individual budget, most of them are unwilling to buy any package which costs more than $100 annually. In the initial period of their business, this strategy might be good for them since being new to the online business, they might not be aware of the many features of the web hosts, and they also learn new things about e-commerce and affiliate marketing. Besides, they gain the basic knowledge about the domain name server alterations, hosting control panel, FTP for file uploading, and many other things.
Prefer reputed web host companies over others.
You will tend to make mistakes while you are working because of the lower cost and the small hosts inefficient. Remember a good customer care department is necessary, irrespective of your chosen company?s web server. Not all of the unanswered questions asked by a new webmaster may be only related to the server. He may want the procedure of creating a website, or even the amount of bandwidth available to him with the service he bought, etc. an important but usually ignored question for a new webmaster is how to register his website URL in his own name, in order that nobody else can claim that using that URL is illegal. Ensure to minutely read the terms and conditions of your selected web host. If you have a unique domain name, your online business will appear professional and your market reputation will be built. So, special emphasize the registration of the domain. Your domain may be locked illegally without your knowledge by web hosts offering incredible services at dirt cheap prices. Their terms of service are usually so unclear that you cannot easily understand their saying. Be cautious as you may need legal help for unlocking the domain.
To avoid such complexities, go for dedicated servers from reputed companies. Remember that every small business service provider is not selling his business services cheap. In fact, if you select the recommended solution for your business then the cost to you might be even less than $1,000 annually. So you might wonder that given this amount, what benefits will accrue to you? Firstly, there will be no need for you to upgrade the host every single time when there is an increase in the traffic to your site. Most of the dedicated servers are pre-configured with sufficient bandwidth to handle an increase in traffic, and also customers from the PPC as campaigns. Besides, database backup options are also available with them, along with an option to have multiple email accounts for the webmaster and the opportunity to have multiple IP addresses.
Search engines like Google, Microsoft, etc. have billions of hits daily, so it becomes a must for you to have a dedicated server for the purpose of your online business. It will ensure that the traffic to your site is handled properly while your task would be to build up a good website. You can also install other things such as pythons, server side scripts, backup solutions, PHP scripting, RSS feeds and many other things. If you have a dedicated server, you can fully control the entire business of yours, including every function associated with it. After you have fully set up your website and the various programs are performing fine, then you just have to take care of manual maintenance of the website, like having creative content for attracting the search engines, and paying the bill of your server well in advance to avoid bottlenecks. Here, it is recommended that you pay the bill for about 2-3 years in advance, because most companies offer an attractive discount if you pay the amount upfront. They also have other schemes and offers for such payers, like giving you free PPC credits for running ads free of cost on paid networks like Microsoft AdCenter or Google AdWords. So if you pay the web host service provider and run the business online efficiently, then in those 2-3 years time frame, you will get more rewards and benefits than you would have imagined. It?s worth it!
Upgrading the server is the company?s task.
While buying the dedicated server, many people think little about the options available to them for the purpose of upgrading their server. Remember that the server will be needed to be upgraded sometime in the future for sure. Since you are basically leasing the server, you have the right to get the upgrade done from the host company. But if you didn?t consider the upgrade before committing to the host company, you might find yourself fighting a battle with the host company over this issue. So going through the upgrade policies of the host is a must before buying the dedicated server from any company. Many parts of the server need to be upgraded over time, besides being maintained properly. So check whether the host company is able to provide you with regular upgrades as and when required. It is very important to do so. Most of the times, the hard drives and the RAM need to be upgraded. Most of the host companies do not hesitate to provide this upgrade to the clients? but some of them unnecessarily create a fuss over this.
The responsibility of providing the necessary upgrades and other things to the clients, which they need for conducting their online businesses is a task known by companies. For example, the web host company is obliged to check and suggest you the best time when the business could be shut down for the upgrade if you need an upgrade in your server. Keep in mind that this issue is pre-determined, and not arbitrarily done you?re your site has visitors. The web host companies are not worth dealing with if they do not extend their full cooperation when you are trying to the rising expectations and demands of people. Proper communication is absolutely essential. Basing your opinions on predetermined plans, you must take out sufficient time to decide on what will work for you and what won?t. You will have unsatisfied customers if you fail to do this. As a consequence, you will lose out on customers and revenues. So before taking the plunge, carefully analyze these things.
About the author: William MacMahon is web hosting analyst for WebHostingMadness.com. Visit WebHostingMadness.com to join him on his search for the top web hosting companies each month.
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