Wednesday, June 1, 2011

3 Points To Creating A Successful Solo Business ? Solo ...

Let?s face it. There are so many marketing programs and models out there?to choose from when?running your business. How do you make sure you aren?t spending your money on products and programs that aren?t suited for you? Unfortunately, some of it is trial and error, and most of us have been there.

As a solo service professional, I?ve found one that works for me that I?ll share with you. It?s based from Book Yourself Solid by Michael Port.

For any solo service professional to succeed, she has to?complete three core areas. To be most effective, these areas should be done in this order:

A solid foundation.

  • Knowing who you serve and working with only those?who inspire you
  • Understanding why your target market buys what you have to offer
  • Deciding how you want to be known in the world by developing a personal brand
  • Knowing how to talk about what you do without sounding bland, confusing, or something other than yourself

Create a conversation. That blog or resource page also helps you to create conversation with your visitor. They want to get to know you better! Your offerings need to achieve the same effect. They should be easy to find and solution oriented. Does your copy reflect your visitor?s needs and desires, and the problems you solve? Your content should allow your visitor to get to know your style and your passion for helping your clients.

Invite people to take action. The call to action is typically to opt-in to your mailing list by providing their name and primary email address. For that to happen, you first need to have a very clear opt-in box. This could be in the form of a squeeze or slide page, or prominently displayed on each page of your website (above the page ?fold? and usually to the right). Second, you need to provide something valuable to your visitor in exchange for their email address. Your reader has so many websites vying for their attention, so your free content needs to be well designed, representative of what you promised, and something they will actually use and remember

Matthew Carey Presents the following posts How to Compare Debt Consolidators.
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Source: http://mnhexie.com/?p=297

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